GAiN Blog

“Oversubscribed” by Daniel Priestley @Sam’s Book Club

Sending people to an online Bible school hasn't worked in every culture in this digital world. Pastor Sam shares the hard lesson in this campaign.

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The Birth of the Adventist Church Online Network in the South Pacific

Although the collaboration of the unions and the Digital Discipleship Ministry of the South Pacific was birthed from COVID-19, it’s apparent that God was working behind the scenes laying the foundation well in advance.

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What your brand should learn from Religion: Lesson 6

In an age of ever-diminishing attention spans, millions of people sit through long sermons every week, often in poorly lit church halls and through low- quality sound equipment. They don’t even get paid to do…

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GAiN Europe: A model for cross-media ministry collaboration

For several years, the Trans-European Division (TED) and the Inter-European Division (EUD) have sought to enhance their impact through collaboration and support. Initially, this was simply combining their media and communication network by creating GAiN…

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What your brand should learn from Religion: Lessons 4-5

Last week we looked at the first 3 incredible lessons employed by religious brands to ensure life-long brand loyalty that can transform a skeptic into an evangelist in a few weeks. In fact, it can…

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What your brand should learn from Religion: Lessons 1–3

You will be making a mistake to dismiss religious movements as irrelevant in the world of marketing. After all, no agency can match the ROI and life-long brand loyalty of a typical Christian Church.

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