GAiN Blog

What your brand should learn from Religion: Lesson 6

In an age of ever-diminishing attention spans, millions of people sit through long sermons every week, often in poorly lit church halls and through low- quality sound equipment. They don’t even get paid to do…

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GAiN Europe: A model for cross-media ministry collaboration

For several years, the Trans-European Division (TED) and the Inter-European Division (EUD) have sought to enhance their impact through collaboration and support. Initially, this was simply combining their media and communication network by creating GAiN…

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What your brand should learn from Religion: Lessons 4-5

Last week we looked at the first 3 incredible lessons employed by religious brands to ensure life-long brand loyalty that can transform a skeptic into an evangelist in a few weeks. In fact, it can…

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What your brand should learn from Religion: Lessons 1–3

You will be making a mistake to dismiss religious movements as irrelevant in the world of marketing. After all, no agency can match the ROI and life-long brand loyalty of a typical Christian Church.

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